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Your choice and your voice. The freedom to choose and to express your preferences. Don’t settle for the average offers that do not even meet your needs. Deliberately chosen as the project launched right before the elections. All of this encapsulated in a bold, aggressive visual style.
„Everyone is trying to bullshit you. No exceptions.“
The elections are now over. You got what you voted for. So it’s now time to adjust the campaign.
The basis for this campaign was the concept of freedom (as in free will, freedom of choice, freedom to make up your own mind) and rebellion. Be bold, be brave, be independent!
As mentioned above, we really wanted to capture the theme of a free market where the customer has a choice. And the best possible choice here is our client.
The colour scheme, the font, the language used, the message itself — not a single element here is subtle or soft. Everything is bold, daring and highly energetic.
We will get back to you as soon as possible.
