Wait in line? For tickets? Why would you wait in line when you can buy your tickets easily from the official Prague zoo website no matter where you are. The new entrance ticket machines will eliminate the long queues and let you spend more time with the animals!
Billboards, magazine ads, Citylights, posters, bus stop ads and more. Visible all throughout the city!
The basis for this campaign was the concept of freedom (as in free will, freedom of choice, freedom to make up your own mind) and rebellion. Be bold, be brave, be independent!
As mentioned above, we really wanted to capture the theme of a free market where the customer has a choice. And the best possible choice here is our client.
The colour scheme, the font, the language used, the message itself — not a single element here is subtle or soft. Everything is bold, daring and highly energetic.
We will get back to you as soon as possible.