The core of this campaign was once again "Nice to Have." It's nice to have a working home appliance, comfortable running shoes, a microwave, etc. Thanks to the 4U credit card, you can get a loan for an after-warranty service or any other basic housework with very little interest.
We approached the campaign with the basic idea of clearly communicating why the card is potentially a great choice. And since it offers many valuable tools for home repairs and refurbishing, we chose that route as the main campaign idea.
We went a very “real life” way in this campaign. Showcasing examples that occur to the average man often and providing a solution or a better alternative in the form the 4U credit card. The design itself was very simple and straight forward.
When you just can't go anymore, keep pushing! Of course, we all need help, and this is where the highlight of the campaign comes in: the card. Giving you that extra needed boost.
We will get back to you as soon as possible.