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campaign
brief.

Nice to have / own. That’s the motto of this campaign that we did for MasterCard and KB bank. Wanna buy something? Maybe something for you and your family? Well wouldn’t it be nice to have the “4u” credit card that comes with tons of benefits? Practical & useful. This campaign was almost entirely digital.

VIDEO SPOTS

video
spots.

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Spot #1: In the garden

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Spot #2: In the garden

behind the scenes.

Scroll & See.

Interactive advertisement on instagram is highly efficient and generates great results. It was one of the most successful forms of marketing we did in this campaign.

Interactive ads.

Interactive advertisement on instagram is highly efficient and generates great results. It was one of the most successful forms of marketing we did in this campaign.

ANIMATED
BANNERS

Simple yet effective.

One of the most successful forms of marketing we did in this campaign were the Instagram ads that resembled real world offers from ordinary people - you need it? You want it? Buy it!

UNIQUE
INSTA
ADVERTS

Unique
Insta Ads.

One of the most successful forms of marketing we did in this campaign were the Instagram ads that resembled real world offers from ordinary people - you need it? You want it? Buy it!

ONLINE MEDIA

online
media.

Static & animated web banners of all shapes and sizes. Check out the online ads we created.

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REMARKETING

REMARKETING

creating
the beast.

The basis for this campaign was the concept of freedom (as in free will, freedom of choice, freedom to make up your own mind) and rebellion. Be bold, be brave, be independent!

Simple & Authentic

One of the main ideas was to “disguise” the ad as a user offer (a person selling something on a website). After scroll / swipe the content would change to present the credit card with its benefits and communicating the main message.

Nice to have

We went a very “real life” way in this campaign. Showcasing examples that occur to the average man often and providing a solution or a better alternative in the form the 4u credit card.

Campaign results

18%

boost in global sales & revenues

342%

increase in followers on social networks

5 

new supermarket chains sell it

We’re proud to say that one of the biggest communication services provider in the Czech Republic chose us as their go-to marketing agency to boost their exposure and sales figures.

Thank you for your trust.

MAKE MY BUSSINESS

Hi, I’m


,

my email is


and

I need

and I need


.

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