X

share

view
next

view next
GO BACK
KB 4U: Hodí se mít
hero_main_1.jpg
hero_main_2.jpg
hero_main_3.jpg
client
  • Mastercard

year
  • 2021

services
  • offline
    materials

  • web
    banners

  • ad
    strategy

KB 4U: Hodí se mít

Mastercard
2021

campaign
brief.

A continuation of the "Nice to have" campaign that we created for KB. This marketing was aimed directly at the people using the Prague public transport (for the most part).

PRAGUE METRO

Prague metro ads.

The main communication medium were the different format ads in the city subway system.

1 / 6
large preview image
1 / 3
Sense
Sense
large preview image

ONLINE MEDIA

online media.

Aside from the "physical" formats we also prepared an extended array of web banners & social media ads.

large preview image
Sense
Online banners

creating
the beast.

The visual side here was extremely simple, yet bold and effective. No matter if the passangers were busy or in a hury - the message was easy to read and digest even in the morning rush hours.

A nice card

As mentioned above, we really wanted to capture the theme of a free market where the customer has a choice. And the best possible choice here is our client.

Pure simplicity

Sometimes all you need is a bold text, white background and a core element (the card, in our case). simple, but very effective. A flexible design that works on in all sizes. A design that you can scale infintely and that will clearly communicate the message.